Chinelo Studio

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Joaquín Fernández Esquivel

About him

Joaquin is a Mexican creative professional and entrepreneur with 25 years of experience across Latin America and the United States. Passionate about fostering talent, he has dedicated his career to developing both artists and executives, a mission he has successfully carried out through his work with leading companies in Los Angeles and Mexico City.

In 2011, Joaquin founded Chinelo, a boutique agency specializing in marketing campaigns for music releases and concerts, while also operating as a music business consultancy. Since 2020, the consultancy arm has focused on providing services such as A&R, marketing, promotion, distribution, and legal recommendations, with a strong emphasis on supporting independent artists and labels.

A firm believer in teamwork and efficiency, Joaquin is committed to delivering impactful solutions and driving innovation within the creative and music industries.

Records he’s worked on from 2001 to date

Discography

About Chinelo

Chinelo is a boutique creative agency founded in 2011 in Mexico City, operating across Latin America, the Caribbean, and the U.S. Latino markets. For several years, Chinelo served both the CPG and music industries in parallel, but since 2020, it has focused exclusively on the music business. Our services include:

Music Business Consultancy (Release strategies, OOH advertising, and influencer campaigns. Legal recommendations for contracts, brand registrations, and artistic name registrations. Guidance on partnerships for distribution, PR, and promotional agencies. A&R Consultancy with expertise in the Latin Music Business.).

Digital Marketing (Strategy, creative development, and ad execution. Content production and profile optimization. Relationships with DSPs.)

With an international team of 10 professionals, Chinelo delivers innovative and tailored solutions to artists, labels, and industry partners. Visit us online to learn more!

Professional

Founder

Chinelo

Mexico City / 2011 – current

A&R / Online Strategies

Warner Music México

Mexico City / 2003 – 2010
*Signed Jesse & Joy

Recording & Mixing Engineer

Backroom Studios

Glendale, CA / 2000 – 2003

Education

ITAM

Mexico City / 2016
Entrepreneurship

Centro

Mexico City / 2007
Digital Image

UCLA Extension

Los Angeles, CA / 2000 – 2003
Music Business

Los Angeles Recording School

Hollywood, CA / 2000
Recording Engineering

About Chinelo

Chinelo is a small creative shop founded in 2011 in Mexico City having served clients in both the CPG and Music industries in Latin America, Caribbean and the US Latino markets.

Chinelo provides services in 3 main fields:

A&R, MARKETING (Digital, Design and PR) & MANAGEMENT (including Booking)

It is currently formed by an international team of 10 people.

Feel free to visit Chinelo on the web!