Photograph by Andrés Zavaleta

Joaquín Fernández Esquivel

About him

Joaquin is a Mexican creative professional and entrepreneur with 20 years of experience in Latin America and the USA, he’s devoted to developing talent both in artists and executives, tasks he has executed for the companies he has worked in Los Angeles and Mexico City. He founded Chinelo, a small ad agency in 2011 where he also works with international brands. He is a big believer in teamwork and efficiency in the creative field.

Records he’s worked on from 2001 to date

About Chinelo

Chinelo is a small creative shop founded in 2011 in Mexico City having served clients in both the CPG and Music industries in Latin America, Caribbean and the US Latino markets.

Chinelo provides services in 3 main fields:

A&R, MARKETING (Digital, Design and PR) & MANAGEMENT (including Booking)

It is currently formed by an international team of 10 people.

Feel free to visit Chinelo on the web!

Professional

Founder
Chinelo

Mexico City / 2011 – current

A&R / Online Strategies
Warner Music México

Mexico City / 2003 – 2010
*Signed Jesse & Joy

Recording & Mixing Engineer
Backroom Studios

Glendale, CA / 2000 – 2003

Education

ITAM

Mexico City / 2016
Entrepreneurship

Centro

Mexico City / 2007
Digital Image

UCLA Extension

Los Angeles, CA / 2000 – 2003
Music Business

Los Angeles Recording School

Hollywood, CA / 2000
Recording Engineering

About Chinelo

Chinelo is a small creative shop founded in 2011 in Mexico City having served clients in both the CPG and Music industries in Latin America, Caribbean and the US Latino markets.

Chinelo provides services in 3 main fields:

A&R, MARKETING (Digital, Design and PR) & MANAGEMENT (including Booking)

It is currently formed by an international team of 10 people.

Feel free to visit Chinelo on the web!

Professional

Founder
Chinelo

Mexico City / 2011 – current

A&R / Online Strategies
Warner Music México

Mexico City / 2003 – 2010
*Signed Jesse & Joy

Recording & Mixing Engineer
Backroom Studios

Glendale, CA / 2000 – 2003

Education

ITAM

Mexico City / 2016
Entrepreneurship

Centro

Mexico City / 2007
Digital Image

UCLA Extension

Los Angles, CA / 2000 – 2003
Music Business

Los Angeles Recording School

Hollywood, CA / 2000
Recording Engineering

Lectures
2011
UIA

Music Biz

2012
ITESM

Music Biz

2013
SAE

Music Biz

2014
LARS

Music Biz

2015
ITESM

CDMX + MTY
Music Biz

2019
UNAM

PR Biz

2022
Sync/Tech Summit

Music Biz

2024
SAE (Mexico City)

A&R

Interviews
2021
Mi Disquera
2023
Noticias Univisión